Lewis Dvorkin fields some good questions from Studio 20

Lewis Dvorkin recently stopped in Studio 20 to talk with first year masters students about innovation in the digital age. After an hour and a half Q&A — and some wine and cheese — Dvorkin, who is Chief Product Officer at Forbes and founder of True/Slant, left the students pretty impressed.

"We felt like equals, which is really cool when you’re talking to the head honcho of online media at Forbes," notes Studio-20er Simran Khosla.

"We got a lot of information about how a contributor-based media company can function and still have space for traditional journalists and staff writers," she continues. "The thing i appreciated most was his honesty when it came to the challenging parts of the Forbes model, addressing both the grumpy old-school journalists and the wayward contributors. "

And the students’ questions impressed Dvorkin in turn. Instead of leaving the visit at that — a nice afternoon with a class full of journos-to-be — he decided to revisit some of the big Qs of the class in a blog post for Forbes: “10 Questions From Journalism Students About the Future of News.”

Here are some highlights from his review, which re-posed and re-answered some of the questions Studio 20 students brought up to Dvorkin in class:

Do you even need journalists in your [new] model? Absolutely. The Web is not about great writing, it’s about great information…. The mission of journalism is to inform — to observe, collect and interpret. Journalists can do that. So can non-journalists who know their stuff. The challenge… is to separate the mission from the spoils of power they have enjoyed for so long.
What skills do you look for in a reporter today? Well, it’s far more than making phone calls, writing a story and going home. We’re betting on the individual, and that means the individual must accept more accountability. They need to write the story, the headline, publish, market and promote themselves across the social Web and engage one-on-one with their readers.
How has your digital strategy affected the magazine? We like to say that our authority starts with our print product, particularly our cover…. That said, I need to be clear. Print’s growth days are over for everyone. Digital is where the growth is. What’s so challenging is the downward pressure that programmatic buying, or computer buying, puts on CPM’s, or advertising rates. And that’s why the business models for journalism must change.

Read more at Forbes.

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