Anjali Mullany, part of the first Studio 20 class back in 2009-10 has made her mark on the media world already. She’s been a major driver behind the New York Daily News’ push into social media for the past two years. Now, she’s making the jump to Fast Company. We caught up with Anjali while she has a bit of down time for a quick chat about social media innovation in journalism.
So, you got a job with the Daily News right out of Studio 20. How’d you manage that?
Actually, I got the job while I was still a Studio 20 student! At the end of my first semester, our Studio 20 professor Jason Samuels brought Scott Cohen, the executive editor of New York Daily News Digital, to our class. He had really interesting things to say about online news, and I decided to study what the Daily News was doing with social media. And they weren’t doing much yet, so I wrote a social media strategy specifically for them—workflow, projections, etc.—and went to Scott’s office to pitch it to him. Scott liked my pitch, and said I could start trying things out for them. I couldn’t believe my luck!
Before the end of my second semester, they hired me. It’s kind of a magic New York story—I was new to town, but got to pitch my idea to the big editor at the big city newspaper, and he gave me my big break.
What were your main responsibilities at the Daily News? What was the day-to-day?
I’ve been responsible for real-time reporting, engagement, and crowdsourcing efforts at the Daily News since late 2009, though as time went on it became a newsroom-wide effort. One of the things I’m most proud of is helping to imagine and institute a live, social, breaking news workflow at the Daily News that continues to grow stronger—from breaking and following up on stories via social platforms to organizing huge multi-day live reporting projects on our website with reporters, photographers, and editors during big events like Hurricane Irene and Occupy Wall Street. These things required an incredible amount of coordination, thought, and effort throughout the newsroom. But I got to be involved with many different aspects of newsroom life.
It was the best possible real-world education. I think that we made our newsroom more transparent and accessible to readers, that we made social engagement and a spirit of live reporting part of the fabric of the organization. At the Daily News, that will only continue to grow.
Now you’re making the move to Fast-Company. What caused you to make the jump?
One thing I’m particularly excited about is that I’ll get to do more social thinking around longform journalism. Fast Company is, obviously, all about innovation, and the editors there are imaginative and savvy—they have exciting ideas about what we might pursue.
I start my new job as social media editor at Fast Company the end of April. I’ll be heading up their engagement efforts, working with their innovative team as they continue to make their publication even more interactive and creative, coming up with ways to strengthen their already-robust audience. I believe the “live” sensibility the Daily News instilled in me is going to be an asset for me there. Fast Company is a great environment for someone who wants room to experiment and expand their repertoire—a very cool place.
You were a part of the first Studio 20 class, what was that like? Miss it sometimes?
The program was incredibly rewarding. While I was a Studio 20 student, one of our class projects was coming up with social media recommendations for The Economist, and I was Jay’s project manager for The New York Times’ Local East Village before it launched. Much of what I learned about social journalism, I learned from Jay—and I don’t mean how to tweet or what a hashtag is. I mean, how to think about my responsibilities as a journalist in a collaborative, open, and accountable way. He spent a lot of extra time on his students, is invested in their work and in their intellectual development.
The Studio 20 website basically promised us that if we came to New York and joined Studio 20, we would get to work with major media partners, learn new skills, and get jobs. Studio 20 kept its promise to me—all of that came true. Joining that program was one of the best decisions I ever made; it definitely changed the course of my career.